Make Believe Labs is an innovative experience studio that specializes in creating immersive environments and interactive games. The company serves a diverse range of clients, including event organizers, corporations, and entertainment venues, who seek to provide unique and memorable experiences for their audiences. Operating in the experiential entertainment market, Make Believe Labs leverages advanced technologies such as interactive projection mapping, holographic installations, holosonic sound mazes, and precision motion capture to produce awe-inspiring performances and installations.

The business model revolves around designing and executing both centerpiece experiences and side attractions that captivate and engage event-goers. Revenue is generated through project-based contracts, where clients pay for the design, development, and implementation of these custom experiences. Additionally, Make Believe Labs may offer consulting services to help clients integrate interactive elements into their events.

By combining the talents of engineers, artists, game designers, and storytellers, Make Believe Labs creates hyper-social games that encourage meaningful interactions among participants. These games range from life-sized video games to science-laden obstacle courses and robot battles, all designed to foster collaboration and excitement.

Keywords: immersive environments, interactive games, projection mapping, holographic installations, sound mazes, motion capture, experiential entertainment, event experiences, hyper-social games, custom installations.