Melltoo operates a digital marketplace focused on the buying and selling of second-hand goods, with a unique emphasis on social impact and sustainability. The platform allows users to list items for sale, and a portion of the proceeds can be directed towards various charitable causes. Melltoo partners with organizations such as the UAE Red Crescent and Salma Aid to facilitate these donations. The company serves a diverse range of clients, including individuals looking to declutter, environmentally conscious consumers, and those interested in supporting charitable initiatives. Operating primarily in the Middle Eastern market, Melltoo generates revenue through transaction fees and value-added services. The business model is designed to promote a circular economy, reducing e-waste and supporting community welfare. Melltoo's initiatives have gained recognition both regionally and internationally, aligning with global sustainability goals.

Keywords: second-hand marketplace, charitable donations, sustainability, e-waste reduction, UAE, social impact, circular economy, digital platform, community welfare, Middle East.