Mission Zero is a pioneering startup focused on developing direct air capture (DAC) technology to extract high-purity CO2 from the atmosphere. The company aims to achieve this with significantly lower energy and cost requirements compared to current methods. This innovative approach positions Mission Zero as a key player in the fight against climate change by addressing the urgent need to reduce atmospheric CO2 levels.

The primary clients for Mission Zero include academic institutions, such as the University of Sheffield, and industries looking to decarbonize their operations, particularly in sectors like aviation. By partnering with these entities, Mission Zero provides a critical solution for achieving Net Zero emissions, which is the balance between the amount of greenhouse gas emissions produced and the amount removed from the atmosphere.

Operating in the clean technology market, Mission Zero's business model revolves around the commercialization of its DAC systems. The company generates revenue by selling these systems to clients who need to capture and utilize CO2 for various applications, such as producing sustainable jet fuel. Additionally, Mission Zero may engage in long-term service agreements to maintain and optimize the performance of their DAC installations.

Mission Zero's journey from concept to commercial deployment in just three years demonstrates its capability to rapidly scale its technology. This swift progression is attributed to strategic choices and a focused mission to transform one of the world's biggest existential problems into an opportunity for sustainable growth.

In summary, Mission Zero is at the forefront of the clean technology sector, offering innovative solutions for CO2 capture that are both energy-efficient and cost-effective. Their technology not only helps mitigate climate change but also opens up new avenues for sustainable industrial practices.

Keywords: direct air capture, CO2 recovery, clean technology, decarbonization, Net Zero, sustainable aviation, commercial deployment, energy-efficient, cost-effective, climate change solution.