Modus is a leading provider of Enterprise Digital Sales Enablement software designed to empower sales teams by creating, distributing, and analyzing content at critical moments in the sales process. The platform serves over 200,000 sales and marketing professionals, including world-class brands, by helping them easily find and use content to engage in more sales conversations. Modus operates in the sales and marketing technology market, focusing on sales enablement and buyer enablement to simplify the buying process and align sales and marketing efforts. The business model revolves around a subscription-based software-as-a-service (SaaS) offering, generating revenue through recurring subscription fees from its clients. The platform provides tools for always-on sales readiness, closed-loop analytics, and visibility into buyer engagement, content responsiveness, and seller usage. This enables marketing, channel, product, and sales enablement teams to optimize sales opportunities and achieve growth objectives. Modus partners with companies that have disruptive ideas and strong user interface/user experience (UI/UX) capabilities, allowing for rapid technology launches and seamless integration with existing marketing automation software.

Keywords: Sales Enablement, Digital Sales, Content Distribution, Buyer Engagement, Sales Readiness, Analytics, SaaS, Marketing Alignment, Sales Optimization, UI/UX.