Near.in, now acquired by Paytm, was a hyperlocal marketplace designed to simplify the process of connecting users with service providers. Operating in the e-commerce sector, Near.in allowed users to book a wide range of services—such as makeup artists, tattoo artists, electricians, and pest control—through a seamless, one-click process. The platform aimed to replicate the ease of buying products online for services, offering upfront pricing and competitive marketplace features. Near.in primarily served individual consumers looking for reliable service providers and small to medium-sized service businesses seeking greater visibility and customer acquisition. The business model was based on a commission structure, earning revenue from each transaction facilitated through the platform. By integrating with Paytm, Near.in aimed to expand its reach and enhance its service offerings under the Paytm umbrella.

Keywords: hyperlocal, marketplace, services, booking, upfront pricing, competitive, seamless, e-commerce, Paytm, visibility.