Novelda is a pioneering company specializing in Ultra Wideband (UWB) sensors designed for highly accurate human presence detection. These sensors can detect even the smallest movements, such as breathing and heartbeat, making them ideal for a range of indoor applications. Novelda's core product is its UWB sensor, which is integrated into consumer electronics and smart building systems to enhance user experience and security. For instance, in laptops, the sensor enables touch-free logins and automatic locking when the user leaves, thereby improving both security and battery life. The company primarily serves manufacturers of consumer electronics and smart building systems, operating in the technology and automation markets. Novelda generates revenue through the sale of its UWB sensors and related technologies to these manufacturers. The business model focuses on providing cutting-edge sensing solutions that facilitate seamless interaction between people and devices, thereby making everyday life easier and more secure.

Keywords: Ultra Wideband, UWB sensors, human presence detection, consumer electronics, smart buildings, touch-free login, security, battery life, technology, automation.