Nuji, co-founded by Anton Meryl Nithianandan, Dean Fankhauser, and Vincent Thome, has been acquired by Klarna, Europe's most valued private fintech company. Nuji built a platform that helped millions of shoppers discover, curate, and shop the best fashion and lifestyle products from across the web. The platform served a diverse range of clients, including fashion enthusiasts and lifestyle shoppers, by aggregating products from over 9,000 designers and brands. Operating in the e-commerce and fashion market, Nuji's business model revolved around providing a seamless shopping experience, allowing users to browse and purchase from multiple online stores in one place. Revenue was generated through partnerships with retail brands and possibly through affiliate marketing and advertising. Now part of Klarna, Nuji's technology and team continue to explore innovative shopping experiences.

Keywords: e-commerce, fashion, lifestyle, shopping platform, online retail, product curation, designer brands, affiliate marketing, retail partnerships, fintech acquisition.