Osmo is a startup that focuses on creating educational and interactive play experiences for children. The company operates in the educational technology (edtech) market, which combines education and technology to enhance learning. Osmo's primary clients are parents, educators, and children, particularly those in the early learning and elementary school age groups.

The core of Osmo's business is its innovative play system, which integrates physical and digital elements to create a unique learning experience. This system uses a combination of tangible play pieces and digital apps that interact with each other, encouraging children to engage in hands-on learning while also benefiting from screen time. The company emphasizes the importance of "healthy screen time," which means using digital devices in a way that promotes learning and development rather than passive consumption.

Osmo's business model is primarily based on selling its play systems and related products. These include starter kits, expansion packs, and individual games that cover a range of subjects such as math, spelling, coding, and creativity. The company also offers subscription services for additional content and updates, providing a recurring revenue stream.

Revenue is generated through direct sales on the company's website, playosmo.com, as well as through partnerships with major retailers and educational institutions. By leveraging these channels, Osmo ensures a broad reach and accessibility to its target market.

In addition to product sales, Osmo engages with its community through the Osmo Social Club, a network of influencers, bloggers, and educators who promote the brand and its mission. This community-driven approach helps Osmo build brand loyalty and expand its reach organically.

Keywords: educational technology, interactive play, children, learning, hands-on, digital apps, healthy screen time, community-driven, subscription services, edtech market.