Otterology operates in the retail and hospitality sectors, providing a comprehensive inventory management solution designed to integrate seamlessly with sales systems. The platform allows users to create and manage inventory items effortlessly, utilizing features such as multiple categories, variants, pricing, and product photos. Otterology serves a diverse range of clients, including retail stores, restaurants, cafes, liquor stores, pubs, and bars. The business model is subscription-based, offering various tiers of service to meet the needs of different types of businesses. Revenue is generated through these subscription fees, with additional income from premium features and professional services. The platform also offers tools for tracking related products using kits and bundles, optimizing inventory levels, and managing labor costs. Otterology's market includes small to medium-sized enterprises looking for efficient and user-friendly inventory management solutions. The company differentiates itself by providing a robust, integrated system that simplifies inventory management, allowing business owners to focus on their core operations.

Keywords: inventory management, retail, hospitality, sales integration, subscription-based, item tracking, inventory optimization, small businesses, user-friendly, professional services.