Paloma operates in the e-commerce and retail technology market, providing automated personal shopping experiences through Facebook Messenger. The company serves online retailers and brands looking to enhance customer engagement and increase conversion rates without the need for physical stores. Paloma's business model revolves around offering a suite of services including creative strategy, user experience design, content setup, and automation software. The core product features messaging automation, conversation management, data management, and reporting. Paloma makes money through subscription fees for its software and additional charges for creative and strategic services. The platform allows retailers to capture robust customer profiles, dynamically match customers with the right products, and offer live chat support for manual curation. Paloma's solution is designed to scale personal shopping experiences, making it easier for businesses to connect with their customers and drive sales.

Keywords: e-commerce, retail technology, Facebook Messenger, personal shopping, customer engagement, conversion rates, automation, data management, live chat, subscription model.