Parsec is a media platform that specializes in optimizing advertising performance through attention metrics. The company serves a diverse range of clients, including luxury hotel chains, home improvement retailers, TV networks, food and beverage brands, health initiatives, and apparel retailers. Operating in the digital advertising market, Parsec's business model revolves around selling media based on consumer attention, using a unique metric called Cost Per Second. This approach ensures that advertisers only pay for the time consumers actively engage with their ads, making ad spend more efficient and effective. Parsec integrates with premium publishers and programmatic tech stacks to deliver high-attention media, driving significant lifts in key performance metrics such as Click-Through Rates (CTR), Engagement Rates (ER), and awareness. The platform also supports A/B testing and creative optimizations to further enhance campaign outcomes. Parsec makes money by charging advertisers based on the attention their ads receive, providing a transparent and performance-driven pricing model.

Keywords: attention metrics, digital advertising, Cost Per Second, media optimization, programmatic buying, premium publishers, A/B testing, creative optimization, engagement rates, ad performance.