Pendula operates in the customer engagement and communication automation market, offering a platform that allows businesses to manage, automate, and optimize their customers' omnichannel journeys. The platform is designed with a drag-and-drop functionality, making it accessible for users without technical expertise. Pendula serves a diverse range of clients, including those in education, health, and disability care sectors. The business model revolves around a subscription-based service where clients pay for access to the platform and its features. Pendula generates revenue through these subscriptions and potentially through additional services or premium features. The platform integrates seamlessly with existing customer relationship management (CRM) and billing systems, enabling businesses to leverage their current data to create personalized and timely customer interactions. With over 18 million customer conversations initiated through Pendula, the company emphasizes scalability and efficiency, allowing businesses to scale their operations without proportionally increasing costs.

Keywords: customer engagement, communication automation, omnichannel journeys, drag-and-drop, CRM integration, personalized messages, subscription-based, education sector, health sector, scalability.