Peter Millar, founded in 2001, is a luxury apparel brand that began with a single cashmere sweater and has since expanded to include a wide range of products. The company specializes in luxury performance sportswear, seasonal resort apparel, refined tailored clothing, and sartorial accessories. Each product is crafted using the finest raw materials and innovative fabrics, sourced from the best yarn spinners, artisanal workshops, and highly specialized factories. Peter Millar serves discerning clients who value elegance, superior craftsmanship, and high-performance clothing. The brand operates in the premium apparel market, targeting affluent customers who seek both style and functionality in their wardrobe. The business model revolves around direct-to-consumer sales through their website, retail stores, and select high-end retailers. Revenue is generated through the sale of high-quality, premium-priced clothing and accessories.

Keywords: luxury, performance, sportswear, tailored clothing, craftsmanship, innovative fabrics, premium market, affluent clients, direct-to-consumer, sartorial accessories.