Pliant is a modern financial services startup that offers corporate credit cards to businesses. The company operates in the financial technology (fintech) market, serving registered capital and personal companies, associations, and partnership companies with good credit ratings and high credit card expenditures.

Pliant's business model revolves around providing both virtual and physical Visa credit cards to its clients. The physical cards come in two types: Blue (Visa Platinum Business) and Black (Visa Infinite Business). Unlike prepaid or debit cards, Pliant's credit cards are independent of a bank account, offer maximum card acceptance, and do not need to be pre-loaded with funds.

The virtual cards function just like physical cards, but without a plastic card. The card data is only accessible via the Pliant app. The benefits of virtual cards include their immediate availability, a range of flexible usage options, and the fact that they cannot be lost. As they are offered for free, virtual cards can be assigned separately for specific merchants or purchases with individual settings tailored to each use case.

Pliant also offers a user-friendly card management platform that allows for flexible setting of card limits, real-time reporting, and seamless integration into existing accounting and travel expense management tools and processes. The company helps businesses save money on significant expenses like online marketing, cloud services, SaaS tools, and travel costs. It also helps save time on accounting, receipt capture, and other administrative tasks.

Pliant's revenue model likely involves earning a percentage of the transaction value each time a client uses one of their credit cards. The company also offers competitive terms with attractive cashbacks and partner offers, which may generate additional revenue.

Keywords: Fintech, Corporate Credit Cards, Virtual Cards, Physical Cards, Visa, Card Management Platform, Expense Management, Cashbacks, Partner Offers, Financial Services.