PocketRN is a startup that aims to bridge the gap between home and healthcare by providing virtual nursing services. The company operates in the telehealth market, which involves delivering healthcare services through digital platforms. PocketRN primarily serves three types of clients: caregivers, nurses, and patients. Caregivers are given the tools and support they need to confidently assist others, nurses are enabled to provide care through coaching, and patients can access healthcare services conveniently from their homes.

The business model of PocketRN revolves around offering tailored virtual nursing solutions. This means that they customize their services to meet the specific needs of their clients. For example, if a family needs specialized nursing care for an elderly member, PocketRN can provide a virtual nurse who is trained to handle those specific requirements. This customization is a key part of their value proposition.

PocketRN makes money by charging for these virtual nursing services. They likely have a subscription-based model where clients pay a recurring fee to access the services. Additionally, they may charge on a per-session basis for specific consultations or nursing services. This dual revenue stream helps them maintain a steady income while also catering to clients who may need more flexible payment options.

The company has gained recognition in the digital health space, being named a quarterfinalist in the Digital Health Hub Foundation Digital Health Awards. They have also published a clinical study in collaboration with Stanford Healthcare, which highlights the effectiveness of their virtual nursing care model. These accolades not only validate their business model but also enhance their credibility in the market.

In summary, PocketRN is a telehealth startup that provides customized virtual nursing services to caregivers, nurses, and patients. They operate on a subscription and per-session revenue model, and have been recognized for their innovative approach to healthcare.

Keywords: virtual nursing, telehealth, customized care, caregivers, nurses, patients, subscription model, healthcare, digital health, clinical study.