Popular Pays operates in the influencer marketing and content creation industry, providing a platform that connects brands and agencies with influencers and content creators. The platform supports both lightweight and scaled collaborations, making it suitable for emerging brands, enterprise-level companies, boutique agencies, and veteran marketing firms. Popular Pays offers a comprehensive suite of tools that allow users to discover and vet influencers, manage relationships, collaborate on content creation, and track performance metrics—all in one place. The business model is primarily subscription-based, with pricing plans tailored to different sizes and needs of teams. Revenue is generated through these subscription fees, which grant access to the platform's various features and capabilities. By streamlining the influencer marketing process, Popular Pays helps clients efficiently manage their campaigns and maximize their return on investment.

Keywords: influencer marketing, content creation, scalable collaboration, performance tracking, brands, agencies, subscription-based, campaign management, relationship management, marketing platform.