PrimeFT is a fintech startup that offers embedded financial solutions to small businesses. The company operates in the financial services market, specifically focusing on providing capital and infrastructure to small businesses. Their business model revolves around offering a range of financial products tailored to the needs of small businesses, including expansion capital, inventory financing, invoice financing, term loans, and working capital.

PrimeFT's primary clients are small businesses with diverse financing needs. The company helps these businesses manage their cash flow, expand their operations, and increase their overall value. PrimeFT's solutions are embedded directly into the platforms that these businesses use daily, making it a seamless part of their operations.

The company also offers a full-service solution, acting as an integration layer between the client's platform and the financial services ecosystem. This includes handling the full lifecycle of lending operations and supporting a multitude of integration models. Partners can choose to white label PrimeFT's lending portal, embed frontend widgets, or orchestrate custom workflows directly through their API.

PrimeFT generates revenue by getting paid every time a customer on a partner's platform is connected with funding. This creates a new revenue stream for the partner, allowing them to reinvest back into their platform.

The company uses modern data science and AI to manage credit risk. By using advanced data analytics, PrimeFT can make precise pre-qualification and underwriting decisions. This data-driven approach not only increases loan approval rates but also ensures a more tailored financial solution for end-users.

Keywords: Fintech, Small Businesses, Embedded Finance, Expansion Capital, Inventory Financing, Invoice Financing, Term Loans, Working Capital, Data Science, AI.