Project Lobster is an innovative optical brand established in Barcelona in 2018, specializing in handmade eyewear that combines style and functionality. The company serves a diverse clientele, including individuals seeking high-quality, durable glasses with superior precision lenses. Operating primarily in the European market, Project Lobster offers a range of services such as eye exams, lens replacement, and tailored eyewear experiences through its optical stores located in Madrid, Barcelona, and Valencia. The business model focuses on direct-to-consumer sales, both online and in-store, ensuring a personalized shopping experience. Revenue is generated through the sale of custom-designed frames, prescription lenses, and additional services like lens coating and solar clip-ons. The company emphasizes quality and customer satisfaction, providing fully coated prescription lenses with every purchase, along with a frame case and lens cloth. Project Lobster's commitment to contemporary design and superior craftsmanship sets it apart in the competitive eyewear market.

Keywords: Handmade eyewear, Barcelona, precision lenses, tailored experiences, optical stores, eye exams, lens replacement, direct-to-consumer, prescription lenses, solar clip-ons.