Pudgy Penguins is a Web3 brand that focuses on creating a vibrant community through the production of content, merchandise, toys, and digital collectibles. Operating in the rapidly evolving blockchain and NFT (Non-Fungible Token) market, Pudgy Penguins serves a diverse clientele ranging from digital art collectors to enthusiasts of blockchain technology. The business model revolves around the sale of NFTs, which are unique digital assets verified using blockchain technology, and physical merchandise that complements their digital offerings. Revenue is generated through primary sales of NFTs, secondary market transactions where the company earns royalties, and the sale of branded merchandise. The company leverages its strong community presence on platforms like Discord and Twitter to engage with its audience, fostering a sense of belonging and exclusivity. This community-driven approach not only enhances customer loyalty but also drives demand for their products.

Keywords: Web3, NFTs, blockchain, digital collectibles, community, merchandise, toys, creativity, digital art, royalties.