Glu Mobile, headquartered in San Francisco, specializes in developing high-quality mobile games for both iOS and Android platforms. The company focuses on creating compelling original and licensed intellectual property (IP) titles, ensuring a diverse portfolio that appeals to a wide range of players. Glu Mobile serves a global market, targeting millennials and other demographics who enjoy interactive and engaging gaming experiences. The business model revolves around free-to-play games with in-app purchases, allowing users to enhance their gaming experience through microtransactions. This model has proven to be highly lucrative, as it combines a broad user base with the potential for significant revenue from dedicated players.

Glu Mobile's commitment to quality is evident in both the games they produce and the talent they hire. The company fosters a culture of creativity and smart risk-taking, aiming to deliver world-class interactive experiences. Notable titles include the Disney Arena, a turn-based RPG, and various other games that allow users to engage in virtual activities such as decorating homes.

Keywords: mobile games, iOS, Android, original IP, licensed IP, free-to-play, in-app purchases, millennials, interactive experiences, creativity.