Rally is a financial marketplace that allows investors to buy and sell equity shares in ultra-rare assets, such as classic cars and collectibles. The platform is designed to democratize access to high-value items by splitting them into equity shares, making it possible for investors of all sizes to participate. Clients include individual investors looking to diversify their portfolios with alternative assets. Rally operates in the alternative investment market, offering a unique way to invest in tangible assets without the need for large capital outlays. The business model involves sourcing, verifying, and acquiring noteworthy items from collections and individuals worldwide. These items are then qualified through regulatory processes and split into shares, which are sold to investors via the Rally app. The company makes money by charging fees on transactions and possibly through other financial services related to the assets.

Keywords: alternative investment, equity shares, classic cars, collectibles, financial marketplace, democratize access, tangible assets, portfolio diversification, regulatory qualification, transaction fees.