ReadyPulse

ReadyPulse

Inspirational Marketing for Aspirational Brands. Change the Face of Your Digital Marketing.. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
CAD27—41m (Dealroom.co estimates Mar 2015.)
San Carlos California (HQ)
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ReadyPulse, operating under the brand name ExpertVoice, is a unique platform that connects industry professionals, sales associates, and influencers with leading brands. The company operates in the influencer marketing and brand advocacy market, focusing on creating authentic connections between brands and trusted experts who can influence consumer purchasing decisions.

ExpertVoice serves a diverse clientele, including over 500 leading brands across various industries. These brands seek to build relationships with knowledgeable individuals who consumers trust for product recommendations. The platform is designed for industry professionals, sales associates, and influencers who have a significant impact on consumer behavior due to their expertise and credibility.

The business model of ExpertVoice revolves around creating a community of trusted experts who receive exclusive access to products at significant discounts, sometimes up to 60% off the manufacturer's suggested retail price (MSRP). This incentivizes experts to engage with the brands, learn more about their products, and provide informed recommendations to consumers. In return, brands gain valuable exposure and endorsements from credible sources, which can drive sales and enhance brand loyalty.

ExpertVoice generates revenue through partnerships with brands that pay for access to this network of trusted influencers. These brands benefit from increased visibility and the ability to educate and reward experts who can effectively advocate for their products. The platform also fosters a community where experts can connect, share knowledge, and stay updated on the latest products and trends.

In summary, ReadyPulse's ExpertVoice platform leverages the power of trusted experts to enhance brand-consumer relationships, driving sales and brand loyalty through authentic endorsements.

Keywords: influencer marketing, brand advocacy, trusted experts, industry professionals, sales associates, exclusive discounts, consumer recommendations, brand partnerships, product endorsements, community engagement.