RealityBLU operates in the augmented reality (AR) market, providing an advanced AR platform designed to transform printed content into interactive, personalized mobile experiences. The company serves a diverse range of clients, including service providers and businesses that interact directly with customers, aiming to enhance customer engagement and retention. RealityBLU's core product, the BLUairspace AR Platform, offers end-to-end services for implementing AR campaigns, including 3D content creation. This platform enables organizations to build, manage, and measure AR interactions and campaigns, adding significant value to existing marketing strategies and creative services portfolios. The business model is primarily B2B, generating revenue through subscription fees for platform access, service fees for campaign implementation, and additional charges for 3D content creation. RealityBLU's market includes companies looking to leverage AR for product launches, promotional campaigns, and enhanced customer interactions, particularly those seeking to integrate AR as a new communication channel.

Keywords: Augmented Reality, BLUairspace, 3D Content Creation, Customer Engagement, Mobile Experiences, Marketing Strategy, B2B, Campaign Management, Revenue Generation, Interactive Content.