Rise is a health and wellness startup that provides personalized nutrition coaching to individuals seeking sustainable weight loss without the need for rigid meal plans or calorie counting. The company operates in the health and wellness market, targeting clients who are looking for a more personalized and supportive approach to weight loss. Rise connects users with top nutritionists who offer daily guidance and support through a mobile app, making it convenient for clients to share their meals and exercise routines with their coaches. The business model is subscription-based, where clients pay a monthly fee for continuous access to their nutrition coach. This model ensures a steady revenue stream for the company while providing clients with ongoing support. Rise makes money by charging a subscription fee that is significantly lower than the hourly rates typically charged by private nutritionists, making professional nutrition advice accessible to a broader audience.

Keywords: personalized nutrition, weight loss, daily coaching, mobile app, subscription-based, health and wellness, sustainable, affordable, top nutritionists, client support.