Rodhouse is a European specialist in custom fishing rod building, catering to both sea and freshwater fishing enthusiasts. The company operates in the niche market of fishing rod customization, providing high-quality materials and components for hobbyists and professional anglers alike. Rodhouse's business model revolves around an e-commerce platform that offers a wide range of products, including rod blanks, guides, and other essential components for building personalized fishing rods. The company generates revenue through direct sales of these materials and also offers online training and advice to help customers avoid common mistakes and improve their rod-building skills. Rodhouse serves a diverse clientele, from beginners to experienced rodbuilders, and focuses on delivering exceptional customer service and expert guidance. The market it operates in is highly specialized, targeting fishing enthusiasts who are passionate about creating their own custom rods. The company stands out by offering a comprehensive selection of top-of-the-line materials and fostering a community of rodbuilders through forums and online resources.

Keywords: custom fishing rods, rodbuilding, sea fishing, freshwater fishing, e-commerce, high-quality materials, online training, expert advice, niche market, fishing enthusiasts.