Roll operates in the emerging market of social tokens, providing infrastructure and tools for creators to mint, manage, and trade their own branded digital tokens. The company serves a diverse range of clients, from individual creators to public companies, who seek to leverage social tokens to enhance their online presence and community engagement. Roll's business model revolves around offering modular and flexible APIs that allow clients to choose the specific capabilities they need, such as reading a user's social token balance to grant access to exclusive content or experiences. The company generates revenue through fees associated with the creation and management of social tokens, as well as through partnerships with other platforms in the Web3 ecosystem. Roll's platform is designed to be user-friendly, making it accessible for creators who may not have extensive technical knowledge. The company is dedicated to growing the social token ecosystem and solving complex problems for its platform partners through its innovative infrastructure solutions.

Keywords: social tokens, digital tokens, creators, Web3, APIs, infrastructure, community engagement, branded tokens, modular software, platform partners.