Roq.ad specializes in providing identity resolution products tailored for eCommerce and adtech companies. The company operates in the digital advertising and data privacy market, offering solutions that help businesses understand and optimize cross-device user behavior. Roq.ad's core product, the Private Identity Graph, uses machine learning to predict which devices belong to the same user, enabling targeted and effective ad delivery. This technology enhances marketing ROI by ensuring user-centric communication across multiple devices. Roq.ad is also committed to data privacy, being the first company certified as GDPR-ready by a leading independent advisor in Europe. The company ensures compliance with both EU TCF and US CCPA regulations, making it a trusted partner for privacy-conscious businesses. Roq.ad generates revenue through a subscription-based model, offering its identity resolution services to clients who seek to improve their advertising strategies and data utilization. The company's clients include eCommerce platforms, adtech firms, and other businesses that rely on accurate user identification for targeted marketing.

Keywords: identity resolution, eCommerce, adtech, machine learning, GDPR, CCPA, user behavior, cross-device, targeted advertising, data privacy.