Ruby Love is a company that specializes in providing innovative, leak-proof period protection solutions. The company offers a range of products including period panties, swimwear, and activewear designed to provide comfort and reliability without the need for tampons. Ruby Love primarily serves women and young girls, addressing the needs of those who experience menstruation and stress incontinence. The company operates in the personal hygiene and menstrual care market, focusing on creating safer, healthier, and more convenient options for managing periods.

The business model of Ruby Love revolves around direct-to-consumer sales through its online platform, rubylove.com. The company generates revenue by selling its proprietary leak-proof products, which feature advanced technologies such as Dri Tech Mesh and a Super Absorbent Layer to prevent leaks and control odor. Ruby Love also offers educational resources to help individuals understand and navigate their menstrual cycles.

By providing high-quality, reusable period products, Ruby Love aims to reduce the environmental impact of disposable menstrual products and offer a more sustainable alternative. The company's target market includes individuals of all ages and genders who seek reliable and comfortable period protection.

Keywords: leak-proof, period protection, period panties, swimwear, activewear, menstrual care, Dri Tech Mesh, Super Absorbent Layer, sustainable, direct-to-consumer.