Settle.com is a financial technology startup that offers a suite of secure payment products specifically designed for Consumer Packaged Goods (CPG) brands. The company's primary goal is to simplify cash flow management for these businesses, allowing them to focus more on brand growth rather than getting bogged down in financial spreadsheets.

Settle operates in the financial services market, specifically targeting emerging CPG brands. These brands often face challenges such as supply chain disruptions and changes in retail dynamics, which can significantly impact their profitability. By providing tools to better understand and manage retailer and distributor margins, Settle helps these brands navigate these challenges more effectively.

The business model of Settle is based on offering its payment products as a service to CPG brands. While the specific details of how Settle generates revenue are not publicly available, it's reasonable to assume that the company charges its clients either a flat fee, a percentage of the transaction value, or a combination of both for using its services.

In summary, Settle.com is a fintech startup that provides payment and cash flow management solutions to CPG brands, helping them navigate the complex financial challenges of the retail and distribution sectors.

Keywords: Fintech, Payment Solutions, Cash Flow Management, CPG Brands, Retail Margins, Distribution Margins, Supply Chain Disruptions, Financial Services, Brand Growth, Startup.