Connexity, operating under the brand Shopzilla, is a performance marketing network that specializes in driving incremental sales and acquiring new customers for retailers. The company serves a wide range of clients, primarily focusing on retailers who aim to reach high-intent shoppers. Connexity operates in the digital marketing and e-commerce sectors, leveraging its extensive network of retail-oriented publishers and influencers to provide targeted marketing solutions.

Connexity's business model revolves around a single product feed and a target return on investment (ROI) for its clients. Retailers provide their product data, and Connexity uses this information to connect them with millions of potential customers each month. The company makes money by charging retailers for the marketing services it provides, which are designed to meet specific ROI objectives.

The company’s core strength lies in its ability to offer access to a vast audience of high-intent shoppers through preferred relationships with thousands of publishers and influencers. This enables retailers to achieve their sales goals efficiently and cost-effectively.

Keywords: performance marketing, incremental sales, customer acquisition, retail-oriented publishers, influencers, high-intent shoppers, digital marketing, e-commerce, ROI, targeted marketing.