Shuup is a company that provides source code for self-hosted, multi-vendor e-commerce platforms. The core product is designed using Django, a high-level Python web framework, and allows businesses to create customizable marketplaces for products, services, and digital goods. Shuup's platform is tailored for developers who want to build and manage their own e-commerce marketplaces. The platform supports various types of marketplaces, from niche B2B marketplaces to large-scale online malls similar to Amazon. Vendors using Shuup's platform have their own dashboards to manage orders and products, while the marketplace owner can control the entire ecosystem through a single dashboard. This setup allows vendors to handle day-to-day sales operations like inventory and shipping, enabling the marketplace owner to focus on attracting customers and enhancing brand recognition. Shuup operates in the e-commerce market and primarily serves businesses looking to create and manage multi-vendor marketplaces. The company makes money by selling the source code to businesses that then use their own developers for hosting, development, and support.

Keywords: multi-vendor, e-commerce, Django, customizable, source code, self-hosted, marketplace, developers, digital goods, B2B.