Social360 is a specialized firm that focuses on analyzing online conversations to deliver precise and relevant intelligence. The company serves global brands, providing critical insights that help in crisis communications and business continuity. Operating in the social media monitoring market, Social360's business model revolves around offering daily monitoring, crisis communication support, and risk management services. The company generates revenue through subscription-based services and bespoke analytical reports tailored to the needs of its clients. Social360's core strength lies in its ability to cut through irrelevance and misinformation, ensuring that clients receive actionable intelligence to protect and enhance their reputations.

Keywords: social media monitoring, crisis communications, business continuity, online conversations, intelligence, global brands, risk management, daily monitoring, analytical reports, reputation protection.