Sofort, now integrated with Klarna, offers instant and secure Pay by Bank solutions aimed at enhancing the consumer checkout experience and providing robust risk management services. Operating primarily in the European market, Sofort serves retail merchants and regulated specialist merchants by facilitating faster checkouts and recurring payments. The business model revolves around providing a seamless and unified payment process, which in turn increases conversion rates for partners and improves reconciliation. Revenue is generated through transaction fees and value-added services such as risk management and data analytics. Since its acquisition by Klarna in 2014, Sofort has seen consistent double-digit growth and is expanding its reach globally, particularly in the UK. The integration with Klarna Payments brings additional benefits such as brand reach, smooth user experience, and enhanced consumer data tracking capabilities.

Keywords: instant payments, secure transactions, open banking, retail merchants, risk management, recurring payments, data analytics, conversion rates, global expansion, Klarna integration.