Starcite, now part of Cvent, operates in the meetings, events, and hospitality management software industry. The company provides a robust platform designed to manage events of any size and complexity, catering to both corporate transient and group business. Starcite's primary clients include hotels, event planners, and corporations looking to streamline their event management processes. The company operates globally, serving over 27,000 customers in more than 100 countries.

Starcite's business model revolves around offering software solutions that help clients increase lead generation and conversion rates. The platform is designed to enhance customer engagement, reduce operational costs, and drive revenue growth. The company generates revenue through subscription fees for its software services, as well as additional charges for premium features and support.

Key features of Starcite's platform include comprehensive event planning tools, real-time analytics, and seamless integration with other business systems. These features enable clients to efficiently manage every aspect of their events, from initial planning to post-event analysis.

Keywords: event management, lead generation, corporate events, group business, hospitality software, customer engagement, revenue growth, real-time analytics, event planning, global reach.