StrongView, now part of Selligent Marketing Cloud, specializes in providing an integrated omnichannel marketing platform designed to enhance customer engagement through contextual marketing solutions. Founded in Belgium in 1990, Selligent initially focused on CRM but pivoted to marketing automation in 2007. The acquisition of StrongView in 2015 allowed Selligent to expand its capabilities and become a leader in digital campaign management. The company serves a diverse range of clients, primarily brands looking to optimize their digital marketing strategies across various channels and devices. Operating in the marketing technology sector, StrongView generates revenue through subscription-based services and customized marketing solutions. The business model focuses on continuous innovation and dependability, ensuring clients can maximize every moment with their customers.

Keywords: omnichannel, marketing, customer engagement, contextual solutions, digital campaigns, CRM, automation, brands, innovation, subscription-based.