SweetIQ, now powered by Uberall, specializes in data-driven location marketing solutions designed to enhance brand visibility and customer engagement. The company operates in the digital marketing industry, focusing on local businesses and large enterprises with multiple locations. SweetIQ's core services include smart local listings, targeted marketing campaigns, and comprehensive data analytics to drive customer traffic and improve online reputation. The business model is primarily SaaS (Software as a Service), offering subscription-based access to its Local Marketing Hub. Revenue is generated through subscription fees and additional services such as review management and targeted advertising. SweetIQ serves a diverse client base, including retail chains, restaurants, and service providers, helping them manage their online presence across 125 platforms. The company aims to turn online interactions into in-store visits, thereby increasing sales and customer loyalty.

Keywords: location marketing, brand visibility, customer engagement, local listings, data analytics, online reputation, SaaS, targeted campaigns, review management, digital marketing.