Tada operates in the B2B loyalty and rewards market, offering innovative solutions to enhance partner engagement and drive business growth. The company serves a diverse range of clients, including retailers, e-commerce platforms, and brands looking to establish robust loyalty programs for their channel partners. Tada's business model revolves around providing a comprehensive loyalty app that allows clients to collect points for every purchase made across all channels, integrate with POS systems, and enable social commerce programs. This app also includes features like point transfers, reseller functionalities, and direct shopping options for products like ERHA, which can be delivered or picked up at stores.

Tada makes money through subscription fees for its loyalty platform, transaction fees for point redemptions, and additional charges for custom integrations and advanced features. The company operates in a competitive market but differentiates itself by offering a seamless, integrated solution that addresses the unique challenges faced by channel partners, especially in the wake of disruptions like Covid-19.

By implementing structured loyalty programs that recognize dedication and performance, Tada helps businesses cultivate a motivated and engaged partner network, ultimately driving mutual success and thriving in today's competitive landscape.

Keywords: B2B loyalty, partner engagement, social commerce, point collection, POS integration, reseller feature, e-commerce enabler, subscription model, channel partners, Covid-19 solutions.