Eat Better Co. is a startup that operates in the healthy snack food market. The company's primary offering is a range of handmade snacks, crafted by a small team of 52 women. The snacks are made using high-quality ingredients, with a focus on natural, vegan, gluten-free, and sugar-free products. This positions the company well in the growing market for health-conscious consumers seeking alternatives to traditional, processed snack foods.

The company's primary customers are families, with over 25,000 families reportedly enjoying their products. The product range is also suitable for a wide demographic, including children, adults, the elderly, and diabetics, indicating a broad market appeal.

Eat Better Co.'s business model is based on direct sales through their website. Customers can purchase individual snack items or opt for the 'Ultimate Snack Box', which includes a variety of eight different snacks. The company also offers a subscription service, providing customers with special offers, free giveaways, and exclusive deals.

Revenue is generated through these direct sales, with the company offering same-day shipping to facilitate quick delivery. The company also collects personal information to complete transactions, suggesting a potential for targeted marketing and customer retention strategies.

In summary, Eat Better Co. is a health-focused snack food company with a broad market appeal, a direct-to-consumer sales model, and a potential for customer retention through data collection and targeted marketing.

Keywords: Healthy Snacks, Handmade, Direct-to-Consumer, Subscription Service, Family-Friendly, Vegan, Gluten-Free, Sugar-Free, Online Sales, Customer Retention.