The Eye Tribe is a pioneering company in the field of eye control technology, aiming to make eye tracking accessible and affordable for mass market consumer devices. Founded by four individuals from the IT University of Copenhagen, the company has quickly established itself as a leader in low-cost eye tracking solutions. The Eye Tribe operates primarily in the consumer electronics market, targeting device manufacturers who can integrate their technology into various products such as smartphones, tablets, and computers. The business model revolves around licensing its proprietary eye tracking technology to these manufacturers, generating revenue through licensing fees and royalties. By focusing on affordability and accessibility, The Eye Tribe aims to democratize eye tracking technology, making it available to a broader audience. The company's participation in the European StartupBootcamp accelerator program in 2011 was a significant milestone, helping them transition from a research group to a commercial entity.

Keywords: eye tracking, consumer devices, licensing, affordable technology, mass market, eye control, IT University of Copenhagen, StartupBootcamp, low-cost solutions, technology integration.