Thingtesting operates as an independent platform dedicated to providing unbiased reviews of internet-born brands. The company serves a diverse range of online shoppers who seek trustworthy information before making purchasing decisions. Thingtesting operates in the e-commerce and consumer review market, focusing on new and emerging brands that primarily sell their products online. The business model revolves around affiliate marketing, where the company earns fees from affiliate links but maintains strict editorial independence to ensure the authenticity of its reviews. This revenue is reinvested to sustain the platform and further its mission of combating issues related to online reviews. Thingtesting's core value proposition lies in its commitment to transparency and honesty, making it a reliable resource for consumers looking to make informed choices.

Keywords: unbiased reviews, internet-born brands, e-commerce, consumer trust, affiliate marketing, editorial independence, online shopping, transparency, emerging brands, product discovery.