Traceable.ai is a cybersecurity startup that specializes in Application Programming Interface (API) security. APIs are the building blocks of software applications, allowing different software programs to communicate with each other. Traceable.ai's technology identifies all of a company's APIs, assesses their risk level, and prevents attacks that could lead to data theft or fraud.

The company's technology captures and analyzes every API transaction, providing a comprehensive understanding of potential threats. This includes identifying "shadow" and "orphaned" APIs, which are APIs that are not properly managed or monitored, and therefore pose a significant security risk.

Traceable.ai operates in the cybersecurity market, serving clients across various industries. Its business model is based on providing advanced analytics for threat detection and forensic analysis. The company makes money by charging clients for its API security services.

The startup's platform is designed to be user-friendly, making API testing fast and easy for both development and security teams. This supports the "shift left" initiative, which is a strategy in software development to find and fix security flaws earlier in the development process.

Traceable.ai prides itself on its quick deployment, promising customers that they will be up and running in seven days or less. The company also works closely with its clients to ensure continuous protection as their organizations grow.

Keywords: API Security, Cybersecurity, Threat Detection, Forensic Analysis, Risk Assessment, API Discovery, Posture Management, Shift Left Initiative, Fast Deployment, Continuous Protection.