Virtuo operates in the car rental industry, providing a premium, app-based service that allows users to book, access, and manage their rentals entirely through their smartphones. The company serves urban professionals and families who seek the convenience of car usage without the burdens of ownership, such as insurance, servicing, and parking. Virtuo's market spans major cities where the demand for flexible and hassle-free transportation solutions is high. The business model is centered around offering a fleet of high-end vehicles, including Tesla, Mercedes, Volkswagen, and BMW, which can be rented on a short-term basis. Revenue is generated through rental fees, with additional income from services like home delivery and extended rental durations. Virtuo differentiates itself by providing 24/7 access to vehicles, free cancellation, and a seamless digital experience, all aimed at making car rental more convenient and environmentally friendly by reducing the need for car ownership.

Keywords: car rental, app-based, premium service, urban professionals, flexible transportation, high-end vehicles, home delivery, 24/7 access, digital experience, emissions reduction.