Yaga is an innovative online platform that facilitates the buying and selling of new and preloved fashion items. The platform caters to a diverse clientele, including fashion enthusiasts, eco-conscious consumers, and individuals looking to earn extra income by selling their gently used clothing. Operating primarily in the South African market, Yaga provides a user-friendly interface where customers can browse and purchase unique second-hand clothes from well-known brands like Zara, Nike, and Calvin Klein, among others.

Yaga's business model is based on a commission structure, where the company earns a percentage of each sale made through its platform. This model not only ensures a steady revenue stream but also incentivizes users to list high-quality items. Additionally, Yaga offers free delivery on orders up to R200, enhancing the shopping experience and encouraging customer loyalty.

The platform also supports local sellers by allowing them to open their own shops, thereby fostering a community of small business owners and influencers. By promoting the sale of preloved fashion, Yaga contributes to environmental sustainability by reducing textile waste and encouraging a circular economy.

Keywords: online marketplace, preloved fashion, sustainability, South Africa, unique finds, commission-based, local sellers, eco-conscious, second-hand clothing, user-friendly.