Yub operates in the digital marketing and financial technology sectors, offering a card-linked offers platform that connects consumers, merchants, and publishers. The company enables consumers to access exclusive offers from their favorite brands by linking their payment cards to the platform. Merchants benefit from targeted marketing and increased sales through these card-linked offers, while publishers can promote world-class brands to their users, enhancing user engagement and monetization. Yub's business model revolves around earning commissions from merchants for each transaction facilitated through its platform. The company serves a diverse range of clients, including retail brands, financial institutions, and online publishers, primarily in the e-commerce and retail markets.

Keywords: card-linked offers, digital marketing, financial technology, consumer engagement, merchant sales, publisher monetization, targeted marketing, e-commerce, retail, transaction commissions.