Yulu is an innovative startup based in India that offers a unique solution to urban commuting. The company provides a fleet of electric bikes, known as EasyMo, which are designed to be easy-to-ride, affordable, and convenient. These bikes are aimed at city dwellers who are looking for a more sustainable and efficient way to navigate through traffic.

Yulu operates in the mobility space, specifically targeting the growing market for electric vehicles (EVs) and shared mobility services. The company's business model is based on shared economy principles, where users can rent the bikes for short periods of time. This model allows Yulu to serve a broad range of clients, from daily commuters to tourists exploring the city.

The company generates revenue through the rental fees it charges its users. It also works closely with strategic investors and regulators to scale its operations and expand its services. Yulu's growth strategy has been instrumental in its success, with the company's CFO, Anuj Tewari, playing a key role in leading fundraising negotiations.

Despite the challenges posed by the Covid-19 pandemic, Yulu has managed to seize new opportunities and adapt to the changing needs of consumers and businesses. The company's commitment to making commuting clean, inclusive, and sustainable has resonated with its users, and has positioned it as a leader in promoting sustainable urban tourism.

Keywords: Urban Commuting, Electric Bikes, Shared Mobility, Sustainable Transportation, Rental Services, Strategic Investors, Fundraising, Growth Strategy, Sustainable Urban Tourism, Electric Vehicles.